A Man on a Mission to Save the Costco Hot Dog

The Mission

Meet @Joe_XBT, an anonymous man with a known mission – Eat one Costco Hot Dog a day until $COST reaches a price of $1.50. Today is day 37. The current price of $COST is two cents.

Doing the math might make your stomach hurt. Joe will be eating a Costco Hot Dog a day until $COST, the ticker for “Costco Hot Dog” token on Solana, pulls a 75x. Yes, you read that right. What would make a man commit to such a seemingly difficult challenge? How possible is it that $COST can hit $1.50? What message is Joe trying to communicate to the world?

The Message

Many countries in the world are currently going through hyperinflation. Simply put, the salary of an average worker does not go as far as it did even a few years ago. While high-dollar assets like real estate and college tuition have gotten plenty of press, it is the rapid increase in price of everyday items, including groceries and fast food that have caused working men and women to balk at the register. Think I am exaggerating? Look at how Mcdonald’s prices have increased in just the last ten years.

This type of sticker shock is all too common in the United States today – hitting customers at the register, at the counter, and at the pump. There has, however, been a single safe haven from inflation, not just for the last ten years, but for the last FORTY YEARS. Where is this magical place? The Costco Food Court.

Costco is known for selling bulk staples at reasonable prices. It is a warehouse-like superstore that is perfectly aligned with American Consumerism. However, it is also aligned with American Exceptionalism. Each Costco contains a foodcourt where customers can pick up a 1/4 All Beef Hot Dog plus unlimited fountain sodas for $1.50. Why is this exceptional? First, you can feed a family of four for under $10, good luck finding that anywhere else. But two – Costco has kept the price of the hotdog low by 1) sticking to its principles, no matter the difficulties and 2) innovating, through vertical integration.

The $1.50 hot dog is so ingrained in Costco’s philosophy that the co-founder, Jim Sinegal, threatened to kill CEO Craig Jelinek if he raised the price of the hot dog.

Another man may have raised the price to $1.75 and justified it as still being the best deal in town. Not Jim. Jim knew that standing strong at $1.50 was the only way to build a legendary story, much like our hero Joe who keeps his vision locked on $cost hitting $1.50.

To further add to the legend, the Costco you see today is actually the result of a merger with another wholesale retailer named Price Club. The founder of Price Club? A man named Sol Price. Why is this important? Well, our beloved $COST token trades on a cryptocurrency network named Solana, which goes by the ticker $SOL. And guess what? The $SOL Price has been moving these last 12 months, and luckily for Joe – in the right direction.

The Madness?

Is it even possible for a token on Solana to 75x? Let’s be clear, the $COST coin has no affiliation with Costco Wholesale, nor does it have any claims on its assets or future earnings. So, how could this coin possibly reach the $1.5 Billion valuation it needs to fulfill Joe’s mission?

Well, $COST is what is known as a memecoin. A risky investment that more or less boils down to how viral you can make a meme. If people think a coin is funny, they buy it. A community forms around the meme, and anything can happen next. Sometimes memecoin holders form social groups and support each other, other times; the community comes together for good, donating tokens to worthy causes (HarryPotterObamaSonic10Inu). Sometimes, a memecoin grows into much more, an ecosystem of on-chain games, applications, and decentralized finance ($bonk).

So how high can a memecoin go? Well, Doge Coin ($doge) reached a peak market capitalization of $90 Billion in 2021. $1.5 billion does not seem so crazy now, does it? OK, but doge is an OG crypto, founded in 2013, plus it is its’ own chain. $1.5 billion is impossible for a Solana memecoin right? Not so fast. If you’ve been paying attention the last few months, Solana memecoins have been on an absolute tear. Of particular note is the viral memecoin dofwifhat ($wif) which rose 30,000x in a mere 5 months, to a current market cap of $2.9 Billion, all without bitcoin or solana hitting an all-time high!

The Method

Luckily, Joe is not alone in this fight to One-Fifty. A community has rallied around Joe and the Costco Hot Dog token and has taken this mission to heart. Leveraging Chat-GPT-4 and Suno, the community has pumped out images, videos, and songs that speak to the core principles of the Costco Hot Dog – a family friendly American staple that stands strong in the face of inflation. Operating across X, Instagram, TikTok, etc, these hotdog fans will be the first to tell you that the Job’s Not Bun until $cost hits $1.50, as Sol Price intended.

But, it’s not just the community. The dev is also cooking. $cost received its first Centralized Exchange (CEX) listing on 5/14/2024, with more to come. Donations to the Sol Price foundation are cooking, and marketing campaigns have started with @drip_haus, Maverick Creative, and more.

Even better – the market is starting to respond. Recently, $cost was the #1 trending cryptocurrency in the world.

And, while I am no TA expert, the chart looks good. In fact, the price almost doubled in the time it took to write this article.

The Moon

Make no mistake, the community is locked in for this moon mission to $1.50. Don’t fade the dog, and more importantly, don’t kill Joe. Let’s send this thing.